Your dream come true: Prequalified heat pump customers sent directly to you. Find out how.
Looking for qualified heat pump leads? You’ve found the right place. We’re Sealed, and we’re home energy experts… and Team Heat Pump’s #1 fan.
We know that securing heat pump leads is absolutely essential to your home performance or HVAC business—especially with the increase in federal heat pump tax credits, rebates, and local incentives for heat pump installation.
Bringing in new business is work in itself, but heat pump popularity is growing. (And if you install heat pumps, this is great news!).
In 2022, heat pump sales surpassed gas furnace sales for the first time ever in the US, making up 53% of heating system sales (1).
This is a big indicator that the future is here—and it involves a heat pump.
What if you could get pre-qualified heat pump leads, while having a partner navigate the local and federal rebates processes for you? And make sure that your customer has all the financing lined up already?
It’s possible when you partner with Sealed. (Not only that, at Sealed, we’ll do all the marketing, rebate research, scheduling for you—and provide eligible customers with an energy-savings guarantee. Tap here to learn how.)
Table of contents:
- What’s a heat pump lead?
- How to ensure you’re ready to serve heat pump leads
- Effective strategies for generating heat pump leads
- Get pre-qualified heat pump leads the easy way if you qualify
What’s a “heat pump lead”?
First let’s cover the basics so we’re on the same page. Heat pump leads are homeowners that are looking to install heat pump HVAC systems or water heaters in their homes—and soon.
Marketing to this group has a few benefits:
- Readiness and willingness to adopt new technology
- Increased heat pump tax credits for homeowners increase their motivation
- The HOMES rebates program opens up new benefits for contractors
- New and improved cold climate heat pump technology means an all-in-one system to maintain
- Clear environmental and air quality benefits
- Streamlined broad marketing efforts and secured heat pump customers that are ready to install when you work with companies like Sealed
Qualified heat pump leads are more likely to convert into customers—and likely, really happy ones.
And happy heat pump customers turn into word-of-mouth marketing for your HVAC business.
The benefits of heat pumps are clear. And when you focus on securing qualified leads, you can maximize your sales efforts and achieve higher conversion rates. (Who doesn’t love that?)
Sealed’s pre-qualified heat pump leads are more likely to convert into customers—and likely, really happy ones.
Ensuring you can expertly serve heat pump leads
Any wise home performance contractor knows an increase in demand means it’s time to invest in heat pump installation certification and training for your team.
Our building science experts at Sealed value the AC and Heat Pump Professional certification offered by the Building Performance Institute. And the Building Performance Association also offers their own training for cold climate heat pump installations.
When you have heat pump installation certified experts on your team, you can proudly advertise that your business offers true heat pump installation pros in your area.
(If you need a good chuckle, check out these real-life photos of improper heat pump installations. This is a good one to pass around the office.)
Effective strategies for generating heat pump leads
Looking for strategies to bring in new heat pump customers? Here are a few:
- Develop a marketing plan to target homeowners looking for heat pumps.
- Leverage local SEO for targeted heat pump leads.
- Use social media advertising.
- Set up referral programs and strategic partnerships.
- Use emails (and even cold calls!) to nurture former customers.
1. Develop a marketing plan targeting homeowners interested in heat pumps
You might already have a marketing plan that you initially created at the start of your business or when you expanded to a new region. Time to dust it off, do some research, and make edits! Check out these HVAC marketing tips to get started.
2. Leverage local SEO for targeted heat pump leads
Search engine optimization (SEO) is just a fancy phrase for making sure Google (and people!) can find your business.
The best thing about this marketing strategy is that it can produce dividends for your business long-term and specifically reach people in your local area. Learn more about local SEO here.
3. Use social media advertising.
Target ads to homeowners in your area who are interested in similar topics or have been searching for information about heat pumps.
Use your social media channels and your website to share success stories and customer testimonials.
4. Set up referral programs and strategic partnerships.
You know what pairs really well with a new heat pump system? (Sure you do!) Insulation and whole-home air sealing.
Find where the homeowner’s needs overlap, and form strategic business relationships accordingly. (Like with the Sealed team! We send qualified homeowners to highly qualified contractors to get their home energy upgrades done right.)
5. Use emails (and even cold calls!) to nurture former customers.
“Lead nurturing” is working to nurture a continuous relationship with possible future clients or your former clients over time to secure their business in the future.
You can use email marketing, targeted direct mail, and even good-old-fashioned cold calling to let previous customers know that you’re installing high-performance heat pumps in their area.
Educate previous customers (whose HVAC systems are near the end of their lifespans) that switching to a heat pump is the best switch. And provide your customers with clear understandings of the rebates available.
If this all sounds like a lot of work (on top of the work you and your team are already doing), well, it is.
The future is here—and it involves a heat pump.
Get pre-qualified heat pump leads the easy way
Who has extra time to learn all the ins and outs of ever-changing local and federal home energy rebates and submit all the applications?
Or rework their business’s entire marketing plan while also running daily operations like a champ—and then fully implement that new marketing plan flawlessly?
No one, really.
Enter Sealed—your trusty copilot in bringing energy-saving heat pump home upgrades to the masses.
Depending on where your business is located and your credentials, your home performance company may be able to partner with Sealed to have qualified heat pump customers automatically sent your way.
Not only that, we’ll do all the marketing, rebate research, scheduling, and energy-savings customer guarantee for you.
Plus, we have a team that can help you understand and navigate the new HOMES rebates programs, so send your questions to our team.
(Yes, really. And no, it’s not too good to be true.)
Partner with Sealed to have qualified heat pump customers automatically sent your way.
Sealed believes in a better energy-upgrade experience for contractors and homeowners. So we built one.
We’re on a mission to stop home energy waste and electrify all homes… want to join us?
Learn how to partner with Sealed.